Web Small Business Will Be Hurt By Do Not Track

Impact to advertising revenue with Do Not Track.

While Do Not Track sounds like a great idea by many who do not like the idea of being tracked, there is an impact. And that impact is advertising on small web sites which rely on advertising revenue. And in reality, it is even large web sites which base a large portion of their revenue on advertising who will be hurt as well. The way that advertising displayed on the web works today is by tracking the kind of things that you are doing on the web and displaying advertisements that relate to what you are looking at. Those targeted ads are more likely to result in someone clicking on them to look further at the advertised item.

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