The ability to tell sites not to track you exists, but may not be honored.
There has been a lot of discussion lately about anonymous browsing so that sites cannot track who you are and what you are doing. More specifically for our purposes, this is the ability to keep track of things you view for the purposes of serving up ads to people. This is labeled as Do Not Track. And that is the big discussion which is going on right now. The ability to set an option to tell sites to not track what you are doing sounds like a great idea and one just about everyone would support. But it is not without controversy. Here is a simple definition from DoNotTrack.us
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