Friday, August 30, 2013

Wearable Camera Shoots HD Video - ParaShoot

Shooting Video With A Small Camera Around Your Neck.


ParashootThere have been a growing number of cameras for use on the go. While these mobile devices are fantastic, they seem to be larger than some would like to see for carrying around. There needs to be one where you can wear it and small enough so that not everyone knows what it is doing. Not that you want to secretly record things, but the idea of holding a camera up in your hands just seems like the "old" way of doing things. There needs to be one that you can attach to your clothing which can shoot HD video for you so that you can enjoy the surroundings while that is happening.

This week's KickStarter campaign is the ParaShoot 2.0 wearable camera which weighs only 1.3 ounces making it almost unnoticeable when you are wearing it. It has the ability to take HD video or pictures and wirelessly move them from the ParaShoot to the cloud or elsewhere. It is only 15 mm thick (0.6 inches) and 45 mm square (1.7 inches) making it almost not noticeable. And if you have it painted up, it looks like a piece of jewelry.

While this is the 2nd attempt to raise funding for the ParaShoot, they have already met their goal of $30,000 and are continuing to raise funds to begin manufacturing. Using the ParaShoot is very simple. You can press a button on the camera to take a picture or shoot HD video. Or you can download their app for iOS and Android devices to control the ParaShoot from your mobile device. You can even use the app to see what it is shooting at the time. Pretty nice feature they have added with version 2.0.

The ParaShoot reminds me of the Memoto LifeLogging camera we reported on from early in the year which was soon to come to market then. It takes pictures at intervals as low as 30 seconds. It is still coming to market, so there are obviously issues with manufacturing for them. Over at the Memoto site you can pre-order one for $279. This seems to be much higher in price than what we are seeing for the ParaShoot.

But, the ParaShoot seems to be a better option given the associated app and HD video capabilities. If you want to participate as part of the group who helped fund the ParaShoot, you can make a contribution of $149 to receive one in December this year. Once those are gone, it jumps to $169 to get one in January. After the pre-order period is gone, we expect to see prices jump up to $269. Time is a wasting if you want to be part of the group to get the ParaShoot this year.

Wednesday, August 28, 2013

Quick Social Media Cover Image Sizes

woman taking a selfie with phoneThere is no shortage of services and independent designers who will create cover photos for your social accounts. They'll likely come up with something creative based on your input and feedback, and provide the correct sizes you need. All at a fair price.

But what if you just want something simple that will get your profiles done quickly so you can move on to more important activities?

This is often the case for me. I like to get new Pages up quickly so I can start posting content and growing the followers. I needed a table I could glance at and know what images I need and what their sizes should be. A barebones list of images and dimensions that can be used to guide cropping and resizing. I can always upgrade the cover photos later if I want. Plus I think it’s a good idea anyway to change cover images from time to time to keep the Page fresh.

So I came up with a social media profile and cover image size table below, which quickly gives me exactly what I need.

Profile images, or “avatars” as some social sites call them, are usually square. In the table I didn't specify maximum sizes for Facebook and Google+ profiles because I’m not sure what they are. I couldn't find anything in their support pages. Being curious, I uploaded some very large image files to each social network. No problem! Of course, I was asked to crop the images since they were so big, and then they were reduced further when saved.

The following image size information was compiled by reading the specs on each social network's support pages and reviewing advice posted by graphic designers. The dimensions are up to date at the time this article was posted. For best results use the largest sizes listed if you can. All image dimensions are in pixels, with width first followed by height.
















































































Social NetworkProfile MinProfile MaxCover Image MinCover Image MaxBackground Image
Facebook180 x 180n/a851 x 315
Twitter240 x 240500 x 500520 x 2601252 x 6261600 x 900
Google+250 x 250n/a480 x 2702120 x 11921920 x 1080
LinkedIn200 x 200500 x 500640 x 220
YouTube200 x 2001600 x 16002560 x 1440
Pinterest165 x 165600 x 600
Gravatar80 x 80420 x 420
Tumblr64 x 64n/a
Foursquare128 x 128100KB860 x 130 (brand pages)

 

I like to use this table by looking up the social media accounts I need cover images for, and then start with the largest.

For example, according to the table the YouTube background is the largest image. But let’s say I just need to create cover images for a new Google+ Page and a Facebook Page. Since Google+ it’s the biggest of the two I need that's where I start. And because I started with the biggest image I need, I may be able to use the same cover and crop and resize it down to Facebook size. It’s all about being efficient.

However, some of you may want to use an image template instead that shows where the profile image and other content is placed over the cover image. That way the content can be accounted for and designed around.

The content can also be creatively merged into the design if you want, such as this classic example from the Ford Motor Company's Facebook Page:

Facebook timeline profile image example

Note how the profile image of the Mustang emblem on the car's grill was incorporated into the overall cover image design. If this is something you want to design into your images it’s helpful to have templates that show where other content is positioned on top of the cover image.

Here are some diagrams with downloadable Photoshop templates: http://www.siliconbeachtraining.co.uk/blog/social-media-cover-photo-templates/ This is one of the more up to date references I found.

The social networks seemingly frequent changing of cover sizes has been a source of frustration by many social media users (especially the ones who paid for custom designs). You get your YouTube channel or Facebook Page looking slick and then they go and change the sizes on you. And if you don’t update your Pages look outdated.

However, it seems like these sizes are stable now and may be around for a while. The trend over the years had been larger cover images, but how much bigger can they get? That’s why I think these sizes might be stable. But Facebook is the wildcard since their cover images are relatively small. Given they are the biggest and with the other networks chasing them, hopefully they won’t feel the need to make any "improvements" for a while. One can hope.

"Tile" Bluetooth Device Waiting For Android Enabled Devices

TileThe "Tile" is a fantastic device and it is very compact adding to its value. How many technology items do you have where you sometimes forget where you placed them? Having the ability to locate them again in short order is worth a lot. Or even better yet, when was the last time that you forgot where you put your keys? I usually run into that situation when I am getting ready to leave. Not exactly the best time to be searching for them. But, with the Tile you can quickly find where you put your keys or whatever else you are looking for. And the item does not necessarily have to be close to you.

The Tile square and app looks to be one of the great things coming out this year, though it could be next year. You never know what difficulties might be encountered with manufacturing. The big feature for the Tile is the Tile Community where they can help you find a lost item that is not near you. If anyone in the community is with 50 to 150 feet of a Tile square you posted to the community, you will get a notification of where it is. So, if your bike has been stolen as they show in the video and an iOS device with the Tile app is within range of it, you will get information as to its location. Now, that is a great feature.

But, as an Android phone owner, I am not able to participate with this fantastic product. That is because they are using Bluetooth 4.0 (LE) which is known for low energy usage which will reduce battery drain from previous versions. So basing the Tile on Bluetooth LE is a wise decision to be made for this fantastic product. But, for those of us in the Android world, we are being excluded from being able to participate in using a great idea with our smartphones. That is because there are very few Android smartphones which have the capabilities for Bluetooth LE.

While Jelly Bean 4.3 has the software support for it, the hardware side of things is lacking in what it needs to have Bluetooth LE capabilities. We can expect to see more Android phones in the coming months supporting this technology, but it will be next year before we see any significant numbers. In the mean time, the Tile does not support Android devices and more than likely will not when it is released. Guess I will have to wait until more Android devices are out there with Bluetooth LE and my 2 year contract is up. I hope that the Tile supports Android devices when that happens.








Monday, August 26, 2013

Why WordPress May Not Be The Answer

As a website developer and self-proclaimed WordPress expert (a dime-a-dozen these days), I frequently receive questions on whether or not someone should switch to WordPress from [insert other website platform]. Why are people so interested in using WordPress? It is the most popular website platform these days, but what's the problem with other platforms and how does WordPress solve these problems? After consulting for and speaking with hundreds of small businesses, non-profit organizations and website owners over the years, I've discovered that most websites suffer from the same problem.

It turns out WordPress can also have the same problem and switching over may not make a difference. Later in this article I'll reveal the answer to the most common website problem I come across on a regular basis. First, let's make sure you understand a few things about WordPress.

When you talk about WordPress sites, there are two versions:

WordPress.com - Much like Blogger, you sign up for an account and can create a new site. WordPress takes care of the hosting. However, you are limited to the features and options that they provide. There are additional features available that require an upgrade.


WordPress.org or 'Self-hosted' WordPress - You can run a version of the same software used at WordPress.com for free on your own web hosting account, giving you complete control over your site and no limitations. You can use any theme or plugin you want, or customize your site to your liking.


Though the self-hosted version is Open Source and free to use, it does have some costs since you run the software on your own web hosting account. Prices for web hosting start at as little as $3 a month, up to thousands of dollars a month depending on resource needs. Don't forget about the domain name, another $10-15 annual fee. I recommend people spend a little more than $3 a month for hosting to get higher quality service, or you can start out with cheap hosting and as the business grows upgrade later. For more on web hosting please see this free guide.

It's important to understand the difference between the two. For example, going from a platform like Blogger to WordPress.com typically may not make much of a difference. However, converting a site from Blogger to self-hosted WordPress presents a new set of features and options not available in Blogger.

Another aspect of WordPress is that with the range of theme and plugins available, just about any type of website is possible. A picture sharing site, online bookstore, video tutorial site, forum, even a new social network; these are all possible with WordPress and the right add-ons. This is one of the main reasons why it's so popular, but it still may not be a reason for you to use it.

Earlier I promised to address the most common WordPress problem people seek help with. The questions come in various forms: "Should I convert my site to WordPress?", "How can I improve the look of my WordPress site?", or "What plugins should I use?" Usually after a few questions of my own I discover the real problem: lack of traffic and conversions.

Let's talk about traffic


It seems that some people believe that WordPress can somehow bring more traffic. While there are plugins and themes that can help engage your target audience, or implement search engine best practices, there's nothing WordPress can do directly to bring more traffic to your website.

There seems to be a myth that using WordPress will automatically rank your site higher in Google, thus bringing more visitors to your site. Years ago that might have been true, or so it seemed. What really happened is that WordPress had search engine features built-in almost from the beginning. If a poorly coded site was converted to WordPress, you might see a traffic improvement overnight, especially if the competition also had poorly optimized sites.

These days most website owners have become savvy to search engine optimization and WordPress has become the most popular website platform on the web. Chances are your site's competition is either using WordPress or has a search engine optimized website. So if everyone is optimized for search why should Google put your site ahead of the competition in the search results?

There's actually much more at play when it comes to ranking high enough in Google to get a significant amount of traffic. The point is WordPress isn't special anymore when it comes to Google. However, that doesn't mean you shouldn't take advantage of it. You can get traffic from several other places: social media, paid sources, email lists, joint venture partners and more.

So traffic can be addressed without having to switch to WordPress, but are there other reasons to use WordPress? Here's a better question you should ask yourself: What is the absolute single best thing for me when a visitor lands on my website? Not sure? Here are a few examples:

  • They click an advertisement

  • Buy at least one product

  • Sign up for my newsletter

  • Contact me for more information

  • Like or follow the site on social media

  • Other?


What is the absolute second best thing a visitor can do? What's the third? Make your own list of desired visitor actions and prioritize it.

Now look at your list. How does WordPress support these actions? Perhaps you can optimize for these activities by selecting the right theme, or installing a few plugins. Perhaps a free WordPress.com site is all you need.

Maybe you don't require WordPress at all. Perhaps you need better copywriting or ad placement, or a few customer testimonials. None of which doesn't require changing site platforms. You may be able to reach your goals with the website you already have.

And that's the answer to second part of the fundamental problem with websites: conversions. When you get traffic to your site, it needs to convert that traffic to visitor actions you define and prioritize.
The solution to the most common problem with WordPress and sites in general is sourcing traffic and doing everything you can on your site to make that traffic convert.

Site Design and Themes


You may wonder about the importance of having beautifully designed theme or entertaining your visitors with fancy effects. This would fall under conversions; sometimes a professional design will help conversions. Conventional wisdom says beautiful web design does matter, however I've also seen many cases where a crappy looking site sells products like hotcakes.


It's much more important to come up with your list of desired visitor actions first and get those optimized on your site than to think about a new design. Think about it. If you provide fitness services, which is better for your site: a custom WordPress theme crafted by a top designer, or a video of a customer talking about how you helped her lose 27 pounds in 6 weeks, with a convenient signup button just below? The latter is much more powerful and will convert more visitors than a fancy site design. And it costs less too.

Once you have your site optimized for conversions buy some traffic from one of the many sources online and measure the results. Tweak your calls-to-action to try and improve your conversion rates. This is how you should work on your site, instead of looking at site platforms or shopping for new themes.

Of course, this article didn't explain how to optimize conversions or where to get traffic. Those are topics for future articles; the main takeaway here is to focus on the real issues your site is suffering from. When you identify the true problems you know what to look for in solutions.

Tablet And A Glass Box Give You 3D Display - i-Lusio

i-lusioThe idea of 3D viewing of items is one that continues to intrigue. Just think about all the 3D movies which have come out in recent years and you understand just how big it has become. The desire to create 3D images has become one which will shape things for movies and TV in the future. So, would you be interested if you could use your tablet to create a 3D images? Would this be something that might interest the youth of today to inspire them for the future? Those questions should have your interest by now and there is a very inexpensive product coming which will deliver the ability to use your tablet and a small box with glass to see a 3D images from your tablet. Now that sounds interesting.

The i-Lusio takes the image on your tablet and pulls it into the real world. And without the need for special glasses to do it. The i-Lusio is on Indiegogo raising funds to launch the inexpensive 3D view which you create using your own tablet. You add an app to the tablet and the image being displayed on the tablet is visible in the i-Lusio box and seems to float there for you to view.

From an educational perspective, the i-Lusio can do much to enhance learning. It is the ability to produce a 3D image from your own tablet that has great potential. But for now, you can use one to get a better understanding of 3D images. The glass box is big enough for your tablet to fit on top of it. The size is about 11 by 8 by 6 inches allowing for conversion from 280 by 210 by 160mm. That seems to be large enough to provide a resting place for your tablet and display a 3D image for you.

Much of this brings up memories of the first Star Wars movie. If you are a Star Wars fan, you remember the 3D iamge where Princess Leia was asking Obiwan Kenobi for help. The i-Lusio reminds me of that very scene in the movie and it can now come into my home and be used with my tablet to see 3D images. And there can be interactions with those 3D images.

For the price of $44, you can pre-order one today through the Indiegogo campaign now going on to raise funding for this project. These are scheduled to be shipped in January and look to be a great item. The i-Lusio is an amazing item showing what technology can do for a relatively low price.

Sunday, August 25, 2013

Instacube - When KickStarter Is Not Enough

InstacubeKickStarter has turned out to be a fantastic place to launch a product. We often like to follow up to see what has happened with successful campaigns to follow them once they get the funding to the scheduled shipment of the product as listed on KickStarter. One that I have been looking at with interest this year is Instacube as it is one that caught my attention last year as a truly unique product. One that would fit on my desk or table to stream pictures for viewing. It is a very simple concept which proved to be of great interest to a large number of people.

A year ago, the Instacube exceeded the stated goal of $250,000 and received contributions of $621,049 demonstrating the interest they generated. By having Instragram feeds being shown in the Instacube, one could enjoy their own stream of great pictures. And with them exceeding their goal, they are to be including Facebook integration as well. The goal with the money raised was to ship the cube shaped product in March 2013. For those who contributed, that has long since past.

While starting a new product launch, one determines the funding to get it launched and when receiving 248% of the goal, you would think they had everything they needed to get the Instacube off the ground. But it is not. The company is looking for about $1 million in additional funding and the original designer has resigned from the company behind Instacube. The last update on KickStarter was July 3rd and the future for the Instacube does not look promising.

In that update, they are looking for more funding which does happen on other KickStarter projects. What is of concern is the explanation about a lot of money going to pay salaries for the people in the company. With a new product, there is either enough funding planned to cover that or people are working for equity in the company. Since so much has gone to pay salaries, was there a failure to plan the overhead for Instacube? Much of the future work described in the update talks about more money paying employees and contractors.

Additional money that we raise will be put directly towards completing the manufacturing engineering, software development, tooling and testing, and then towards buying components and materials for production and shipping the final goods to you.


There have been other issues, such as finding a manufacturer who then pulled out. Probably because of the financial aspects for Instacube and the need to raise more funding. The process of finding another manufacturer has started over, but until they receive more funding, it does not seem like that will get very far. It makes one wonder what the future holds for Instacube. Will they get the funding necessary to produce a product and deliver it?

The bigger question is why was the KickStarter campaign not enough? There have been failures on some campaigns to deliver which can be attribute to the inexperience of the individuals behind it. But in this case, DM2 has been around for years creating products, so this is not a new process to them. They had to know what it would take to bring a concept and deliver the Instacube close to the estimated date. We hope they can get the necessary funding and complete the manufacturing process to deliver the Instacube in the coming months.

The Instacube is a great product which needs to come to market.

Friday, August 23, 2013

Multipurpose USB Drive Fills Your Needs In Small Package - US3

Coming USB Drive can hold up your smartphone for viewing.


US3 DriveThe simple little USB drive has not changed much over the years. The stick is generally the same size and performs the same storage function no matter which one you buy. The amount that you can actually store on one continues to increase making them very portable in a small size with a lot of storage space. As they continue to increase the storage space, there is not much else changing on them until now. There is a new one coming called the US3 which has found needs which people have and has presented a way to fill those needs in a small package.

This week's KickStarter project is the US3 Drive which is a USB drive, a stylus and a kickstand to hold up your smart phone for viewing. The 2 add on features for the US3 of a stylus and kickstand for your smartphone are great additions to a simple device. For me, the kickstand is one of those things that is an indispensable item for today's smartphones.

How many times have you needed to put your phone down and continue using it? Unless you have a separate kickstand for it or one built into the case, you have to prop it up against something to keep using it. With the US3, you have one ready to go and it will hold up your smart phone for viewing so that you do not have to hold it. That is a great idea.

With the large smartphones, such as the Galaxy Note, a stylus is becoming the way to work with many of the apps on them. But having to remember a stylus is a problem. With the US3, you already have a stylus available to you included with the USB stick that you carry. No need to have a separate one. The US3 is a marvel of convenience and it is a wonder why no one has thought of this before.

And yet there is even more to tell about the US3. It is waterproof, so if you forget to take it out of your pocket and it goes through the washer, you do not have to worry. If you have ever lost one that way and the valuable data that is contained on it, you know the loss you suffer. And, this has been tested already with the US3 coming out of a washing machine and working without any problems. This is really a great idea.

Unfortunately, this supports USB 2 and not the new USB 3, but that probably is not going to matter that much to you for the value of the small size and the multipurpose that this provides. The US3 is waterproof. It acts as a stylus. It acts as a smartphone kickstand. And it is a USB stick for carrying files around. It is a great combination.

So, if you are interested in what is being described here, the US3 drive KickStarter campaign needs your help to reach the goal of $20,000. For a contribution of $15 or more, you can get your own US3 drive when they are shipped in November. Take the time to look at the US3, a multipurpose USB stick.

Wednesday, August 21, 2013

Use Google Analytics to Know What’s Working on Your Site (and What Isn’t)


Google Analytics (or GA) is a software tool that tracks, measures and records visitor activity for websites. Visitor statistics are presented in reports you can view online and download.

These website statistics are the key to understanding exactly how well your content is received on the web.

GA records what visitors do on your site, which pages they read and for how long. What they do after they visit a page, if they go to another page on your site or leave. You get information on the visitor, what city they are in, language they use, even the type of device they used when visiting. You can find out if they've been to your site before, or if it's their first time.

The tool tracks where your visitors came from before they landed on your site. Which search engine they used to find your site, or if they typed the site URL in their web browser. Maybe some visitors clicked a link on another website that brought them to yours. With GA you can see how your visitors found you.

This is a wealth of intelligence you have at your fingertips. If you think it's creepy to track your visitors like this, keep in mind that all this data is anonymous. You may have personal information on your visitors but you still don't know who they are. You don't know their age, their sex, income level and so on. Even with the limited demographics, the data is still invaluable to the success of your site.

The data GA provides can be used in several ways to improve your site and online business.

You'll see which of your pages are more popular than others, which may indicate the topics your visitors are most interested in. This insight can guide you in developing content your visitors want.

If you use social media, you can gauge which of your accounts is sending traffic and which aren't. You can also measure the sites you posted links to your articles from. You can focus your attention on the traffic sources that are sending visitors and spend less time on sources that are less effective. This is immediate action you can take that will make you much more efficient in the time you spend working on your site.

Important to many website owners, you can see how well your site is doing in Google. If most of your traffic comes from sources other than Google, it could mean your site is not ranking well in the search engine. You may want to take a close look at the reasons behind your lack of Google search traffic and explore what can be done about it.

If your site is designed for visitors to make a purchase, or to capture leads, you can measure how effective your site is in leading visitors to the desired call-to-action.

Advanced features allow you to use tracking codes on links that can be used to track email traffic, offline visitors or specific ad campaigns.

All these features and more are accessible via the Google Analytics online dashboard. There is no software to install on your computer, but there is a small piece of tracking code that needs to go on each website you want to track. I'll get into the details how to set up your account and website later.

This valuable software is offered by Google at no cost, with upgrades available for a price. You can have tracking set up for up to 25 domains. The free version provides enough detailed information for most website managers to improve and grow their audience.

It may seem amazing that Google is giving away such a beneficial tool, but don't think for a moment it's out of the kindness of their collective hearts. The data Google collects from sites using this software is priceless; it's a win-win for both parties, with the scale tilted toward Google's end.

If Google having access to data about your site's traffic bothers you, there are alternatives but you're likely to pay for them. Some site tracking services have free plans, but they may be limited in the level of reporting or how many visitors the plan allows.

Most web hosting companies have web server log reports and statistic packages that you may have installed at no cost. I like to use these to compare stats with GA reports. Often, these stat packages lack reporting features, such as custom date ranges, data comparisons, real-time information and others. Look in your web hosting account's admin control panel to see if you have this option available.

I should also mention that many experts believe GA's traffic statics are not 100% accurate. I also feel this way, however, I still use GA to discover site trends and get updates on daily performance.

Another reason to use GA even if the numbers are not precise is that some advertisers and vendors may want to see your analytics reports before doing business with you. Google Analytics has become an authority in web analytics and many businesses only trust their reports.

Setting Up Google Analytics on Your Website


Setting up your Google Analytics account is a straightforward process can be completed in minutes.

The most important part of this process is being able to add the tracking code to every page on your website you want to track.

If you use something like WordPress, you can use a plugin or your theme may have a box you can paste the code into that will automatically place it on all your site pages

If you have a static HTML site, you may need to paste the code on each of your pages and upload them to your web server. If you don't feel comfortable with this, it's an easy job for anyone who knows a little about HTML. Find a friend to help you out or hire someone from Fiverr.com for only $5 to do it.

You need a general Google account or Gmail account. If you don't have a Google account then your first step is to create one.

Once you have a Google account and are signed in, visit the Google Analytics page: http://www.google.com/analytics, click Create an account then the Sign up button on the following page.

On the next page some options are preselected for you. That's fine, go with the defaults.

Lower on the page is where you need to enter some information.


Website Name is just a label that you'll see in the list of sites you have in GA. You can enter the domain name you're setting up.

Web Site URL must be the domain name of the site you are setting up analytics for.

Industry Category is optional.

Select your time zone. This defines the 24 hour period for reporting, so you probably want to use the time zone you're in.

Account Name is another label. This can be the name of your business or other label that represents the all sites you will add to this account.

Data Sharing, I recommend leaving the first option on. It's very useful to integrate your site's analytics with other Google services you may use, like AdWords and AdSense. The others are optional, you can turn them off now and turn them on later if you change your mind.

Click Get Tracking ID then accept the terms of service on the popup.

On the next page page you're presented with the actual tracking code that goes on your site.


Copy this code and paste it in the appropriate location on your site administration panel or directly in your web page HTML code, before </head> tag.

After the code is on your site, refresh the code page in Google Analytics or click Tracking Info in the left menu. You should have a status next to your Tracking ID:


If the status says Tracking Not Installed it probably hasn't been picked up by Google yet. Give it an hour and check again. If after a few hours the status has not changed to Receiving Data you may have a problem. The code may not have been installed correctly or something is blocking it from appearing on your site. You may need to have an expert double-check your site.

If your status is Receiving Data that means GA is collecting statistics from your site. Wait a day and sign in to see full days' worth of visitor stats.

Using Google Analytics


GA has numerous types of reports you may run using various parameters. The types of reports you can generate and display for you will depend on your preferences and what you want to measure.

Reports are organized into four main categories on the left menu:

  • Audience

  • Traffic Sources

  • Content

  • Conversions


Within Audience you can run reports that will give you a sense of who your site visitors are. Important metrics in this section are:

  • Location: Reports where your are visitors coming from and if they represent your target audience. Important in knowing if you're hitting your target market or not.

  • Behavior: Indicates if visitors are returning to your site, or if most people come one time. Shows how long to they stay on your site. This data can reveal weak content if visitors only stay for a few seconds and never return.

  • Technology and Mobile: Shows the type of browser or type of devices visitors use when using your site. These two reports can help discover any rendering problems with your pages. For example, if visitors using Android devices only stay on the site for a few seconds, yet iPad users stay on the site 10 times longer, then perhaps your site has a problem with smaller screens. This information is helpful in targeting users of a particular device. You may place an ad on your site or write an article that relates to Android if you find you have a high percentage of visitors using that type of device.


Traffic Sources shows where your visitors come from: search engines, websites, emails, social media, etc. This section provides insight into how well your site is ranked in search engines, which social media activities are benefiting your site and which websites are "talking" about your site. It's critical information that can guide you in growing your audience and traffic.

Under the Search Engine Optimization section of Traffic Sources you have the option of linking Google Webmaster Tools to your GA account. I highly recommend this so you can view search queries. You'll see examples of what people are typing in Google Search to reach your site.

For instance, if you're site is about caring for pet cats, you may see queries like this:
"how to make two cats get along in the same house"

This is valuable in understanding what people are looking for on the web and how your site relates to search. If you may see repeated questions or topics you can develop content for that addresses these trends.

Unfortunately, you need to link your Webmaster Tools account before you can view this data. If you don't have an account sign up for one, then follow the instructions in GA to link it. I'd explain more about using Webmaster Tools, but it's a topic that deserves its own article. If you need help browse the Google support for Webmaster Tools.

In Traffic Sources you can drill down into any of the sources to get detailed visitor or content data on that source. There is also a Social section that groups traffic from various social sites and lets you drill into each one. This is handy because the Sources report shows traffic by referring URL. The report may show visitors from three sources: facebook.com, fb.me, and m.facebook.com when they are all really the same source.

The Content section shows which pages visitors are spending time on and which parts of your site are not being explored. These reports show the pages that are attracting the most visits and may guide you in developing future content.

The Content section has a few other interesting subsections:

  • Landing Pages: These are the pages that brought people to your site.

  • Exit Pages: Pages that people are leaving the site from. Trends in this section may lead to improvements that can keep people on the site longer.

  • Site Speed: I mention this subsection only because it's not very helpful. It's better to use tools such as PageSpeed or Pingdom to measure page speed.

  • AdSense: This subsection shows which pages are generating AdSense revenue. The data is not completely accurate, I think because AdSense makes subsequent adjustments that aren't reflected in GA. But the information still tells you which are your most valuable pages, and perhaps which pages you should be promoting. This section requires linking to your AdSense account before it reports any data.


The last section, Conversions, is a little advanced and requires some set up to use. Basically, this section can measure lead generation and ecommerce effectiveness. You can specify action goals that GA will track and report conversion rates. Ecommerce tracking can collect data on specific products, providing insight into which activities and products perform better than others.

Since Conversions requires a little work to set up, if you're interested in using this feature you should read more about it.

Getting the Most from Google Analytics


GA's My Dashboard offers a good at-a-glance view of your site's activity. However, you may want to pay close attention to specific objectives that aren't displayed by the default widgets. With the custom and advanced options, you can create reports that meet your personal and business preferences.

The dashboard "widgets" can each be reordered, removed or replaced by other report widgets. Click Customize Dashboard on the right to change the number of columns you want. Click +Add Widget to display different widgets on your dashboard. Advanced Segments can filter all your dashboard widgets, providing a quick drill down.

Perhaps you find having to sign in to GA each day time consuming. There are a number of convenient alternatives available:

  • You can have a daily report emailed to you or have one sent less frequently. Click Email on the dashboard tool bar to set up automatic email reports.

  • If you use WordPress, you can install a plugin that will display GA data within the admin panel of your site.

  • There are GA apps available for Android and iOS devices. Some are from Google and some from 3rd party developers.


Keep in mind some of these options provide basic reports and may not allow you to drill down into data or compare date ranges. Still, for quick glance information these are real time savers.

Next Steps


After you've become comfortable with GA, have figured out how to customize your dashboard and set up your phone to display site reports, it's time to get clear on your objectives and define the parameters.

GA provides lots of data, but some types of information may have priority over others with regard to your goals.

For instance, you may need to track web form conversions, the specific keywords that are generating the most traffic, which pages are earning more than $5 a day in AdSense revenue. These specifics can be tracked independently with custom reports.

As mentioned earlier, you can set up an email reports that send your quick-glance dashboard information. Well, you can also set up email reports on any other custom view, so you can pay close attention to the areas of your site that directly relate to your objectives.

GA provides a wealth of valuable website information, but the real benefit comes from knowing what to look for and how to use the data. This article gave you a quick start into getting set up and using GA. Now you need to think about the most important goals for your website and what data you need to help you reach those goals. With GA setup for your sites you can now find that data and ensure it's always up to date and within quick reach.

Medical Information Apps - ICEcare

ICEcareGiven a recent trip to the ER, it made me start to think about what kind of information I should have with me in the event of an accident. There are so many things which could have you making a trip to the Urgent Care or Emergency Room where they start asking you questions which you probably will not be able to answer accurately. A recent commercial on televisions has a series of people being asked the question of what they might be allergic to with some pretty funny answers. But when it comes to interactions with potential drugs, it is not a laughing matter. So, you need to be able to provide information to the doctor or nurse related to a number of things. And there are a number of In Case of Emergency apps out there with the ICE label associated with them. So you are going to have to take a look at them and determine what is the minimum that you must have to communicate your health history to a doctor. Here are a few that you should be considering:

  • What medications are you currently taking?

  • What allergies to you have?

  • What medications are you allergic to?

  • What other conditions do you have?


And these are just a few of the things that you should be able to relate to the doctor, especially if you are out of town and your doctor is not available. So, the best place to have this is on your smart phone since you always have it with you. Finding medical information apps that will fit your needs exactly is not always easy and there are differences where some are free and others will cost you. One that I found for Android is the ICEcare mobile app which looks like it will fit the needs that I have. It is not a perfect fit and to get that, I would have to create my own. Obviously, there is a certain amount of information which one has to fill in to make it of value and I will be doing that over the next several weeks.

The key will be using it to keep things up to date which will take a few doctor visits over time to see how easy it appears to maintain the information. The ICEcare app maintains the information on your mobile device and on the web, so if you are concerned about your information being on a web site, this is probably not one for you to be using. One of the important things about having your medical history in one place is when applying for insurance. On the insurance application, they want you to list all your surgeries, your history, family history and a number of other things which we normally do not keep track of. With the medical information apps, you have a single location to track all the critical information.

One interesting note about ICECare. In looking at this over several days, I tried to access my information via the web site and forgot my password. So, I clicked on the forgot password link and filled in the email address and verification code expecting to see an email with the password in a few minutes. Seems like they may have some issues with the forgot password process as I am still waiting. Not a problem as I can create a new account by reinstalling the software. If this was a situation where you had to get in to make changes, you would have a problem.

I hope to report back my findings on this one in a few months of working with it to see how it fits. I may try and have John look at another medical information app over the next few months as well so that we can compare the two to see how they worked out. In the mean time, I have to continue to enter my information.

Monday, August 19, 2013

Tips For Small Business Websites


It doesn't matter if you use WordPress, Drupal, Dreamweaver, these tools won't deliver more visitors or sales to your business. While they can provide valuable online functionality to your business, unless you have the basics covered on your site, these tools are worthless.

I have reviewed hundreds of business websites for clients over the years. While it's great that small business and organizations have an online presence, it's just the beginning. If you haven't given much thought to your website lately, here is something important to think about:

Your website is the online spokesperson for your organization.


Would you allow your staff to ignore a customer or make their shopping experience difficult? Would you hire a sales person that dressed sloppy and refused to answer questions? Of course you wouldn't! But without a well thought-out and designed website, the examples above are what potential customers experience online from your business.


If your website is poorly designed and hard to navigate, you are literally driving your visitors to your competition, leaving them with the impression that you are unprofessional, unreliable and not safe to do business with.

On the other hand, if you have a totally professional looking and functioning website, your visitors have the impression that you pay close attention to every detail. You care about professionalism and you care about them.

Here are few quick design tips that address problems I frequently see on small business sites:

  • Ensure you have clear directions on the navigation of your website. The menu should be uncluttered and concise so that visitors can find what they are looking for without confusion.

  • Reduce the visual clutter and distractions from your website. Only use imagery and graphics that are essential to showcasing your products or that lead visitors along a path. Only use ads if they don't sidetrack visitors from the primary actions you want them to take.

  • Improve your content presentation. Break up long blocks of text with bullets, subheads, product images and demo videos. If a paragraph is too long, you should split it into bite sized chunks. Basically, you don't want to hit visitors with a wall of text. And what does a wall do? It keeps people out.

  • Make sure your website complies with basic standards at www.w3.org and that is cross-browser compatible. If your website looks great in Internet Explorer but renders poorly in Firefox and Chrome, you will lose a lot of prospective visitors.

  • Fancy widgets that create visual animations and effects may cause problems and annoy visitors. Avoid using scripts and plugins on your site unless to provide vital business functionality. Scripts conflicts can disable certain functions and even crash some browsers. Also, some scripts are not supported across all browsers, so some visitors might miss important information without you realizing it.


Remember, your website is the face of your company online and can have an enormous impact on your business. It is important to take the time to consider solid design principles and best online practices for your site.

On the following pages are more tips and best practices for common problems I encounter with small business and nonprofit websites.

Website Usability


The look of your site is important. However, if it's hard to navigate and the content you need visors to see isn't visible and easily accessible, then your site is just wasting money. Your site won't do a good job in converting visitors to sales and won't be very useful to anyone. Your visitors won't waste time on your site and move on to your competitors.

The usability of your website will ensure it functions properly, is user-friendly, looks great and converts!

Content


It goes without saying; make sure that your content is free from spelling and grammar errors. Write your articles in MS Word or OpenOffice Writer if that helps. As mentioned earlier, break it up long text into small, easily digestible blocks that your visitor can consume quickly without much effort. You should also make sure the font size of your text is large enough to read easily so that your visitors don't have to strain their eyes to read the actual text.

If you are using a professionally designed theme or custom CSS to style your website it will do most of the work for you by setting the font size and spacing out the lines. But it's your job to make sure your articles are easy to read.

Navigation


Make it simple for visitors to find content by using focused and clear navigation. For instance, if you have hundreds of articles on your site and a certain visitor wants to find one specific article, you have to provide them with an easy way to locate it quickly through organized categories and tags.

Provide a search feature on your site. Add a sitemap. Have links to recommended article suggestions and popular posts. If you're using WordPress adding these navigation features is easy through plugins. However, no matter what website publishing platform you use, you need to plan out your navigation ahead of time.

Use a sheet of paper to draft your site's navigation and menus. Ask yourself the following questions:

  • What top level categories are most useful to your visitors?

  • What calls-to-action do you want to lead your visitors to?

  • What other tools can you provide so visitors can find information quickly and easily?



If you get stuck you can get ideas by looking at larges sites like Amazon and EBay to see now they organize their content.

Page Load Time and Browser Compatibility


Website page load time is often overlooked by small businesses. It's important to make sure that your site pages load fast so that you don't lose visitors before they've had a chance to see what you have to offer. Fact: most internet users will leave a site within a few seconds if it doesn't load completely. There are several things that you can do to reduce the load time of your website including optimizing your images and limiting the amount of scripts you run.

It's important to keep in mind that your visitors will use a variety of web browsers when viewing your website, so you will also want to ensure that your website is cross browser compatible.

With WordPress, running too many plugins is often the source of a slow site. Plugins add extra scripts and make calls to the database, which adds to loading times. Many are poorly optimized by developers which exacerbates the problem.

There are many tools available that you can use to check the load time and compatibility of your website. They will also provide you with helpful tips and information that you can use to make sure that your visitor has a smooth and enjoyable experience on your website.

Here are a few free tools to get you started:

WordPress has a number of plugins available to help speed up page loading. But it pays to first to learn what you can do to improve performance before leaning on plugins. Often there are steps you can take in addition to using plugins.

Audit the links on your site to ensure you have no broken links. There is nothing more irritating to a visitor than clicking on broken links. You can check the links manually whenever you create a new page. However, if you have hundreds or even thousands of pages on your website then you may want to use a good link checking tool like the one at: http://validator.w3.org/checklink

Sitemaps


This section discusses the importance of including sitemaps on your website.

As the name implies a sitemap literally acts as a map of your website. Unless your website is massive with thousands of pages, a sitemap is usually a single page that contains links to each individual page on your site.

There are several formats and options to consider when it comes to creating a sitemap. Sitemaps can be created manually or with a generator like the ones found at: http://www.xml-sitemaps.com

There are different types of sitemaps you may use:

  • XML sitemap that can be submitted to Google, Bing, Yahoo and other search engines to help them crawl your website better.

  • An HTML sitemap specifically designed to help visitors to easily navigate on your site

  • A text sitemap that displays a plain list of all your pages for use by various sites and apps.


I recommend having an XML version for the search engines, and an HTML version for your visitors. Let's look at a few reasons why a sitemap is important to the success of your site:

Optimization


Sitemaps are very important when it comes to search engine optimization. Imagine what happens when search engine robots scans your sitemap. They will follow the links on the sitemap which leads them to every single page of your site.

Navigation purposes


If your visitors browses your site and can't find what they're looking for, an HTML sitemap gives them yet another option for searching your content. You may be surprised to learn that many visitors will immediately go to your sitemap to get a sense of your content and navigate through your pages from there.

Organization and relevance


A sitemap enables you to have a complete bird's eye view of your site's hierarchical structure. As a result, you will have a nicely organized site with your content grouped by topics or themes. This is great for search engines to understand what your site is about and the related subjects you cover.

Once you have created your sitemap you'll want to submit it to the main search engines: Google, Yahoo and Bing. This will alert the search engines to send their robots to your site to catalog and index your webpages for inclusion in their directories.

Next, the most important tips in this article...

Easy Checkout


Now let's talk about the most important tip in this article: making it easy for your customers to make a purchase.

The primary reason most businesses create websites is to convince prospects to make purchase. Have you ever been to a site and wanted to make a purchase but could not find the buy button, or worse, you figure out how to buy but then nothing happens after you pay? It's shocking now many business websites make the payment process more difficult and challenging than it should be!

That's why when designing your website it's always important to keep in mind that it doesn't matter how good your content is or how good you are at convincing your prospects that they need what you have to offer, they won't make a purchase if they find the process confusing or complicated, or may ask for a refund if you leave the customer in the dark after purchasing.

Here are a few specific design techniques that you can use to ensure a smooth and painless transaction for your customers:

Clear path for ordering


As I mentioned, make sure that your prospective customers can find your order form quickly and easily. You never want to make them hunt for the buy button. You can do this in several ways, one is by writing a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Multiple payment options


Should you offer multiple payment options? Some people may feel comfortable paying via Paypal, others may only want to pay with their credit card and still others might want to send a check. The more options you offer, the better your chances of covering your prospects' desired payment method.

You also want to make your that prospective customer is as comfortable making a purchase from you as possible, so you need to do everything you can to prove that you are a reliable and credible merchant.

To do this make sure that visitors know you are using a secured order form with SSL encryption technology. Most online payment processors like PayPal and Authorize.Net offer this without any extra effort or cost on your part.


Be sure to post security badges and mention that your customer's information is safe and sound when using your site.

A solid guarantee


It is also important to offer a money back or similar type guarantee, so that people will feel confident about buying from you. Make your refund policy clear and easy to follow. This will help overcome any fears your online customers about doing business with you.

Testimonials


If you have a list of happy customers be sure to include their testimonials on your website in a prominent place, for instance, with in the sales copy and below the order button. This will help make new customers feel more confident when making a purchase from your website.

By taking the time to include these basic elements within your web design you can make your prospective customers feel confident and safe and such during the checkout process, which will help increase your profits too!

Be available to help


Always include some form of contact information on your sales page. A helpdesk or ticket system is an excellent feature to add to your site. Even customers who purchased offline can use the site for fast, convenient support, which is great customer service.

Capture Emails


Keep in mind only a percentage of your site visitors will directly lead to a sale. You should employ an email capture system on your site for those who aren't ready to buy right now, but may purchase from you later on.

The same lessons apply to asking for an email address as asking for a purchase: make it convincing and make it easy. Why should a visitor give you their email address? Give them something for free, a coupon, exclusive content, something compelling. Make it easy to opt-in; don't have them fill in a 20 question form. Don't waste their time, just get their email.

Mobile Website



I'm amazed that in 2013 there are still so many sites that are not optimized for phones and tablets. If you have a site, check your server stats or site analytics and see how many visitors are browsing your site from mobile devices. The number may surprise you. The average for many sites these days is 20%. If you don't have a mobile site, that's 20% of your online business you can wave goodbye.

At this time there are two most popular ways to go mobile for your site. The first is having a responsive design for your site, that is, a single site design that works on large and small screens.

The second methods involves having a second website designed and dedicated to handheld and tablet sized screens. Each site may have some code to detect the type of device is trying to view the site and redirect the visitor to the appropriate site if necessary.

There are arguments as to which method is better, but there is no argument for completely ignoring mobile visitors.

Creating a second website just for mobile visitors seems like a considerable undertaking, but here is a video overview for planning a mobile website that explains it doesn't have to be a lot of work: http://www.techiediy.com/planning-your-mobile-website

If you use WordPress it's easy to mobile optimize your site. Both options, responsive design or dedicated mobile site, can easily be added by installing a plugin or mobile responsive theme.

Improve Charge Times For Your Smart Phone With uCharge

uChargeFor those of us who charge our mobile devices via the USB port, you know that not all USB ports are created equal. Some seem to charge faster than others. So, the question of what can you do to improve the charge speed of your smart phone when charging it through a USB port comes to mind. Using a charger plugged into an electrical outlet is going to be faster than using USB, but it is so much easier to just plug it in to your laptop to get it charged. And that is especially true at work. What if there was a device you could use which would improve the charge times for your smartphone when plugged into a USB port? Would you consider buying it? Well there is one and it is called the uCharge and it is reasonably priced to meet your needs.

The uCharge from Satechi is a small device which plugs into your USB port which you then plug your smart phone USB cable into. And with that, you are able to improve your smart phones or tablet charge times. Unfortunately, it does not work with all smart phone or tablets, so you will have to check it out to see if it will work with yours. With most things, Apple products are supported along with the newer Samsung Galaxy line which is great. There are also some HTC, Motorola and Blackberry products which you can use the uCharger with to improve your charge times.

The chart below from Satechi is interesting if you take a look at it for the uCharge amd compare times. The improvement for the listed smartphones with the uCharge shows almost a 50% reduction in charge times as compared to ordinary USB charge times. And what is more impressive is the reduction in time for tablets as compared to charging using an electrical outlet. Seems almost unbelievable.

uCharge Chart

In looking at this, I saw the warning "Do not use with a USB hub" in multiple places, so there is obviously an issue there and probably comes from how they are enhancing the charge to get the battery fully charged much faster. The uCharge is available for $15.99, though you can probably find it for a cheaper price if you look around.

Friday, August 16, 2013

Uncover Your Ears To Hear The Music - Sound Band

KickStarer Friday - Sound Band Opens Your Ears To Music.


Sound BandThe idea of a new and unique way to listen to your music is one that gets people's attention. We are all used to the ear buds that sit inside your ear so that you get the full affect of the music coming in. Or the headsets that cover the ear so that you can hear the music. But both of these cover the ear and many have talked about the hazards of doing that because you do not hear the sounds around you and you really should for safety reasons. We have seen one that is an alternative to open up your ears for hearing rather than covering them up and still get the full affect of the music.

This weeks KickStarter project is the Sound Band which is a headset that does not cover your ears. That makes it unique and one that could be very successful. The contributions are already double the goal of $175,000 with 28 days to go and there is still time for you to join in. This Bluetooth enabled open ear head set frees your from having to uncover your ears to talk to people and is using what they are calling "surface sound" technology. We already know that we hear sounds from the vibrations which enter the ear, so the idea of using that concept to provide for music listening pleasure is not unique. But doing so without speakers is not what one would expect.

The AfterShokz, which we reported on previously, provides for music listening through your cheek bones, but the Sound Band provides for listening pleasure through the bones and tissue making it a better idea. This is received by the inner ear which you hear as music. All this with a surface mounted headset which when held away from the ear can be heard by those close by, but when it comes in contact with your ear, only you get to enjoy the sound being produced.

And the Sound Band can be used to answer a call on your smart phone giving it more than a single purpose. Unfortunately, the controls for doing that are located on the control unit which sites on the back of your neck. Not exactly convenient, but you will get used to that. As with any Bluetooth device, there is a limitation on battery life which is estimated to be 5 hours or more. Probably not as long as many would like to see.

Plans are for the Sound Band to retail for $189, but can be yours if you join in with a contributions of $150 or more and you can get your own Sound Band open ear headset in December. For $450, you can be part of the 1st 100 to get one in October this year. The choice is yours for a totally unique listening concept to change the way that people listen to music.

Wednesday, August 14, 2013

Time To Take Advantage Of Google+

It's been nearly two years now since Google+ publicly launched and many are still ignoring what has become the second largest social network. If you're a small business owner using Facebook or Twitter, Google+ may be one of those things on you plan to get to someday. You may have excuses: you don't know how to use it, you're wondering if you should even attempt to use it, and the biggest one of all is, "How the heck will I find time for another social network?!" These are valid points to think about, and believe me, you're not alone.

This article will explain the significance of Google+ and show you how to use it to build your online authority, expand your community, and share your content with a larger audience. You will learn how to take advantage of all the features on Google+ and know how to make the many features work for you. But before you can even consider these valuable features, let's take a look at what exactly Google+ is.

Google+ Explained


Google designed Google+ to make sharing on the web more like sharing in real life. Basically, the user experience on Google+ is similar to that of Facebook. The major difference with Google+ is to make it easier to control who sees what content with "Circles," which are specific groups of people instead of just publishing content on your Wall for everyone to see.

For example, do you want your business associates to see pictures of your new kitten, or just your friends and family? Likewise, do you want to bombard your family with posts of industry news related to your businesses? Circles are the way to group the people in your life so they only see what you want them to see.

Regarding your business, Circles provide efficient, targeted messaging to your customers and clients. This can be much more effective than other social networks. Using Circles you can place your followers into categories, similar to direct mail or email segmentation lists. You may have content or campaigns intended for prospects, those who you have not done business with yet. You may run a campaign for a subset of your paying customers. You may have content for entire client and prospect base. With Circles you can control your campaigns for precise targeting.

There are other important reasons to use Google+ beyond the Circles feature, one of which is search discovery. Think of the millions of people who search Google every day. If you want to increase your Google Search presence, you should consider this—Google will always favor itself. When you share content from your website on your Google+ Page, you are helping your business rank higher in the Google Search Engine.

Google has also integrated Google+ in its other services, such as Gmail, Google Docs (now Drive), YouTube, Google Local others. And don't forget about Android, Google's platform that powers more mobile devices than Apple's iOS. Soon having a Google+ may not be an option, it may become a necessity in surviving online.

Getting Started on Google+


Creating a Google+ account is fast and easy. There are only 3 steps with only a few pieces of information asked about you, most of which are optional.

When you visit http://plus.google.com, you'll see the welcome screen with the Sign in box on the left. Sign in with your Gmail account or click CREATE AN ACCOUNT if you don't have one.

Google+ step one of sign up


Complete the information (you don't have to put your real birthday), click the agreement checkboxes and click Upgrade.

In the next screen you're asked to add people you know. When you hover over the Add button a popup will appear with four starter Circles for you to select from.

Google+ adding friends


More on Circles in the next section.

Click Continue after you add a few people or skip adding people for now.

Next you're asked to follow celebrity accounts. Click Continue when you're done following.

The next step asks you to fill out your profile. Like Facebook, you have the option of adding places you've lived, worked and gone to school. Click Finish and you're done!

After creating your account you'll be on the Google+ home page, where you can begin participating. However, you may want to visit the Setting page where you can change your privacy settings, or head to your Profile page and change your background image and profile picture. Both are available by hovering over the Home link in the upper left corner.

How To Use Google+ Circles


If the whole concept of "Circles" has you confused, just understand what a "Circle" represents by remembering they are simply groups. You can have a Circle of friends, prospective customers, current customers, business organizations, or any number of possibilities.

Creating Circles


As you may have notice when you created your account, Google+ provides a few default circles to get you started: Friends, Family, Acquaintances and Following. You can drag people from a list of suggested people into circles individually or by highlighting multiple people at a time and dragging them all into one circle. These suggestions come from your Gmail account, so if you don't see someone you'd like to Circle, try adding them to your Gmail contacts.

You can also create a new Circle on the fly by dropping a friend onto the "Drop here to create a new circle" or simply hover over that circle to create a new one before you start dragging your connections over.

When you add your first person to a Circle, you'll get a popup notification that you can now share with them and see what they are sharing with you. After you place someone in one of your Circles, that person doesn't know which of your Circles they're in. No one does. They only receive a message that they've been followed. You could have a Circle labeled "Jerks" and the people in that Circle will never know.

You will also receive a notification that they will appear on your public profile. You may not want this. If not, you can click on the "Change" link which will take you to your Google profile with a highlighted box where you can change the visibility settings to show people in all circles or just selected ones, select whether anyone on the web or just people in your circles can see that information and select whether to show people who have added you to their circles.

You may wish to add people who are not on Google+ yet, adding them to a circle means that they will receive your Google+ posts via email. You should be aware that those people haven't signed up and might not really want to receive your updates. You could perhaps create a circle for those who only receive email updates for tighter control of the message volume.

Posting


If you use Facebook, sharing content on Google+ is almost the same process.

Google+ post box


You have box where you can write or paste a link or upload a photo. The text box supports hashtags to group posts and helpin searches.

The big difference is the To box that pops up after you enter some content. The To box allows you to share your post with any of your Circles, or a person in your Circles, or a combination of Circles and individuals.

Google+ Circle sharing options


The Public option means that anyone will be able to see your post. However, people specified will receive a notification of your post. This is important to understand: notifying people each time you have a new post may annoy them. It's best to have public posts and occasionally share something with a specific Circle or a few individuals.

After you click Share your post will appear in your Stream where people can +1 and comment on your post, similar to Facebook's newsfeed.

Next, Communities and Hangouts...

Google+ Communities


Google+ communities are theme oriented public discussion groups that exist within the social network. Any member of Google+ can create or join a community to share information or participate in discussions. Unlike Circles, members of a community do not have to be in the same Circles to participate and exchange information. Google+ communities are more like online forums meant to start open discussion and exchange ideas on specific topics.

Benefits of Creating a Google+ Community


Creating or joining a community Google Plus has several benefits:

  • Communities content is indexed and discoverable by the Google search engine and on Google+.

  • Create and manage your own Google+ community and become a reference on a topic of expertise to increase visibility and personal branding.

  • Communities allow you to meet other members sharing a common interest, and provide a place to build relationships through social networking.

  • Creating a community around a recurring event such as an annual exhibition or conference is a great use of Google+ Communities. Members can receive information before events, and continue discussion after events.


There are only three simple steps to get started with your own community.

  1. Go to https://plus.google.com/communities and click the Create a Community button.

  2. Choose if it should be a public or private community
      You are shown a prompt to set the visibility of your community on Google+. You can choose between four types of community:
    • Public - Anyone can join: everyone can become a member, and you see the list of members and posts.

    • Public- Moderator approval needed to join: Anyone can send a registration and may join if the moderator approves.

    • Private- Let people find through search and request to join: Users can find the community and apply for registration. They are restricted in the fact that they do not have access to the list of members.

    • Private- Hide community from searches: The community does not appear in the search results. Only those invited can join.



  3. Next, name your new community and decide if you want to approve new members or not. When creating a community on Google+, if you have a Google+ Page for your business, choose a distinct name to avoid confusion.


With those three simple steps, you have started your first community. Now you can create categories to guide conversations. You may also add a tagline and a brief description so people know what your community is all about. Your community profile should have a picture that helps describe your community. At this time (this stuff changes frequently), the picture has to be at least 250x250 pixels even though only 200x250 pixels are visible.

Note: the visibility of the community cannot be changed after the creation.

Once your community has launched, you'll can refine the look of your community and invite members.

Add a visual content in connection with the theme of the community to make it easily identifiable: Actions > Edit Community

Fill the "About" section: short description of the principle and the spirit of the community and add URL to other relevant sources.

Invite members: in the Actions dropdown menu, select Invite people. Then add names, circles, or e-mail addresses and send the request.

Create categories of discussion which can be created or modified by the owners of a community or moderators. These will act as filters and help organize community discussions. You may appoint one or more moderator for the community.

Many well-known brands have jumped on the Communities bandwagon. The truth is, however, you don't have to be a well-known brand. Anyone can create a community to discuss most any topic.

You may find that Communities will compliment your Google+ businesses pages. While Google has yet to devise a mechanism where the two actually intersect, a business page can serve promotional functions, while Communities focus on topics of shared interests and interaction.

Google Hangouts


Hangouts is one of the biggest features of Google+. Hangouts is Google's instant message and video chat apps that is fast becoming an alternative to Skype.

Google Hangouts screenshot example


Like Skype, Hangouts offers chat, video calls, screen sharing and so on. But there are a few unique features in Hangouts that have people excited:

  • Allows video chat with up to 10 (9 friends and yourself), while Skype charges for more than 2 people on a call.

  • Has built in Google apps like Google Docs and YouTube live stream.

  • People can have fun with emoji and wear animated hats and disguises on screen.

  • Hangouts can stream live via the "On Air" feature. Viewers can watch a Hangout live on YouTube, great for your own "TV" show or other live broadcast.


Getting Started With Google Hangouts


To run a Google Hangout you must have a Google+ account, but you already knew that. To start a Hangout with someone, they need to be in one of your Circles. Just click on the New Hangout link on the left of your Google+ profile and invite the people from your Circles.

If you have the Google+ app on your Android or iOS device you can start a Hangout from your phone.

What to do if you want to Hangout with more than 10 people?


While Hangouts are limited to 10 participants, with On Air you can have an unlimited number of viewers. Also, if you have a Google Business Account, you can have 15 participants. Usually, you'd limit the number of presenters anyway, but if you need to have more than 15 speakers you could organize a Hangout into sessions where presenters and viewers switch. With these additional options you should be able to organize any type of online meeting.

Locking Up Smartphones In Jail For Meetings

Cell Phone LockupIf you have ever been in a meeting and people just cannot seem to put their smart phones down to participate, you need a way to get their attention. Or it might be a family evening or dinner where you want to eliminate the distractions of smart phones. The idea of getting everyone to put down their phones has been one that has troubled many. Some have used the idea when going out for lunch to put the phones in the middle of the table. The first one to pick one up buys everyone lunch. But, that is not going to work in a meeting. So, how do you lock up the phones so that you can have everyone paying attention to the discussions?

A solution to the problem might be the Cell Phone Lockup which is available from Amazon. At a price of $17.34, this device could help to solve a nagging problem with some humor thrown in. As shown in the picture, it is 6.4 inches tall and 6.3 inches square with enough room to hold 6 smart phones inside the "jail". There is a timer for the time to be locked up which can be set to 15, 30, 45, or 60 minutes in length.

Cell LockupThe Cell Phone Lockup is not a metal cage to restrict access to phones and it does not even have a real lock to it. But, if someone takes their phone out of "lock up" before the time has expired you will hear a break out alert of "Alert. Alert. Break-out in progress" from the speaker. And as you set the timer, the "Judge" speaks out the verdict of time and then the slamming of the jail door.

This is different enough to have some fun while driving home the point about paying attention to a business meeting or that family gathering. People seem to act like they will die if they are not on their phone texting every moment of the day.

Monday, August 12, 2013

FAFQs: Frequently Asked Formatting Questions

Thanks to WordPress, Dreamweaver and other easy to use web publishing platforms, you don't have to be a techie to set up and manage a website for your business. However, one of the downside to not being a techie is that your web pages may have minor, yet annoying formatting issues that make your site look unprofessional.

So, for you DIY webmaster's out there, I've put together answers to 10 common webpage formatting annoyances.

Q: How do I properly embed a YouTube video on my site?


The easiest way to embed a YouTube video on your site is to use the code that YouTube provides for you on every video.

If you look at the bottom of the video you wish to embed you will see a box that looks like this one:



You can grab the embed code by simply clicking in the text box under the word "Embed" – this will highlight the code and you can then copy it (Ctrl C) and paste it into your web page at the appropriate position.

If you paste the code into Wordpress, make sure you're in Text mode and not Visual.

Q: What is a "Favicon" and how do I make one?


A: A Favicon is that tiny icon that many web browsers display in front of your URL name on certain websites. It also gets displayed on the task bar when the site is open, and in the favorites menu.

Your Favicon is just a tiny icon file, only 16x16 pixels, that is always named "favicon.ico" and that should reside in the root directory of your site – so if your URL is http://mysite.com then your Favicon is located at http://mysite.com/favicon.ico. In many cases that all there is to it, but to insure compliance with all web browsers you should also put the following line into the head of your HTML document.
<link REL="SHORTCUT ICON" HREF="favicon.ico"/>

So how do you make a Favicon? There are a lot of ways, but one of the easiest is to use one of the online tools designed just for that purpose. A few possibilities are:

http://tools.dynamicdrive.com/favicon/

http://www.favicongenerator.com/

These tools take a square image and turn it to a properly formatted Favicon.

Remember that a Favicon is small; it is only a 16 x 16 icon, so it can't display a lot of detail. Keep that in mind before you convert your photo to a Favicon, the result may not be exactly what you wished for!

I like to make my own favicons using the tools I mentioned earlier in response to editing images. Because of the various devices and services these days that access websites, I make two sizes of favicons, 16x16 and 32x32 and put them both in the root website folder.

Q: How can I paste text from a Word document into my site without getting a bunch of gibberish characters?


A: This is a common problem that is usually the root of many formatting issues. People edit text in Microsoft Word and then paste it into your HTML editor or a WordPress post. It looks good until you publish the article or page and see mismatched fonts, misalignment or a bunch of "nonsense" characters like backwards question marks and diamonds throughout it. How can you stop this from happening?

First it helps to understand the reason it occurs. Word has a number of characters that have no HTML equivalent. Look at the double-quotes, such as "these". If you look carefully you'll see that the opening and closing quotes are different. But HTML only has one type of double-quote.

Fortunately the solution is pretty simple. You copy the Word document text into Notepad first. Then you edit Notepad, replacing the offending double quotes (and single quotes and apostrophes too) with the actual characters from your keyboard. Then you copy the final result into your HTML editor.

WordPress has an "Cleanup messy code" Word button on the toolbar to make importing Word text simple, without having to do the interim step of using Notepad.



Next we get into links...

Q: How do I make a link? How do I turn a picture into a link?


A: Hyperlinks are the greatest feature of the World Wide Web – seriously! You're probably too young to remember what it was like to visit a web page for the first time and click a link to get more information. The ability to link pages and to correlate information is what brought us to where we are today.

How do we make a hyperlink, or a link as we commonly refer to them?

A hyperlink is defined with an HTML "anchor" (a) tag. Like most HTML tags it has an opening and a closing tag, and everything in between the two will act as a link.

The following example is a simple link to Google:
<a href="http://google.com">Google</a>

I called it a "simple" link, I'll show you a more complex one in a minute. The first part, "<a href='http://google.com'>" is the opening tag. The hyperlink reference (href) statement gives the destination of the link, in this case Google's home page at http://google.com . Clicking on the word "Google" will send you to Google's page, leaving your original page. The "</a> is the closing tag for this hyperlink.

Now I will show you another link to Google, this one more complex:
<a title="Go To Google" href="http://google.com" target="_blank">Google</a>

You will notice that here are a few more parameters in this link. The "target='_blank'" statement will cause the hyperlink (Google in this case) to open up in a different page, very useful if you want to link your visitors to another page but keep your page open as well. On some browsers this will open in another tab instead. The next statement is "title='Go To Google'". This statement will cause the text "Go To Google" to be displayed when you hover over the link. This can be useful to provide instructions or more details about the link.

Now we know how to make a link (hyperlink). And we know how to put a graphic on our page. So to make a picture into a link we just put both methods together.
<a title="Go To Google" href="http://google.com" target="_blank">
<img alt="Go To Google" src="images/google.gif" border="0" />
</a>

If you've been paying attention you'll see how this works – we just made a hyperlink and placed an image of the Google logo in between its opening and closing tags. It's as simple as that. Once again this link will open in a new window or tab, remove the "target='_blank'" if you'd rather stay on the same page.

Q: When I post links on my site some end up with "%20" characters in them - how do I get rid of these?




A: Believe it or not this is usually perfectly OK, it just looks funny. The "%20" character is the HTML representation of a space character.

This occurs when you upload a file, say your brand new e-book, and the file has spaces in its name. So if the name was "My New E-Book.pdf" it will be translated into "My%20New%20>E-Book.pdf".

The solution? Simple – don't have spaces in the name! Sounds like a silly answer, but it's correct. So name your e-book ""My_New_E-Book.pdf", replacing the spaces with underscores or dashes.

I'm sure that was the easiest answer in this article!

Q: How do I align my text the way I want it? How do I change the fonts on my page?


A: Text alignment in modern web pages is determined by styling information. This information can be included on the web page itself or can be in a separate sheet called a style sheet – the style sheet will be a document ending in the extension ".css" (for Cascading Style Sheet).

To change the way your text is aligned or the font used (or a myriad of other display parameters) the first thing you need to do is find the style associated with the text you wish to modify.

Open your web page in your favorite text editor (I discuss Text Editors in the General Questions section if you don't have one yet) and look at the beginning of the document for a line that looks like this:
<link href="css/style.css" rel="stylesheet" media="screen" type="text/css" />

If you see a line like this it means your page is using a separate style sheet document, in this example it's called "style.css" and it resides in the "css" directory. You should open up this file as well in your Text Editor. You may also find this style information is embedded directly into the tags that surround the text you wish to modify – this is not a great design technique but it often happens when the code is generated by WYSIWYG (What You See Is What You Get) web page editors. OK, we will now assume you have found the styling information. If it's the third type I mentioned (embedded directly into the tags) then you need look no further, otherwise your next task is to determine which styling information is associated with the text you want to modify. First, look in the HTML document and find the actual text you want to modify (hint: use your Text Editors "search" function). Once you find the text look before it and after it for one of the following tags:
<div>- This is a "division" tag, its section will end with a tag 
<span> - This is a "span" tag, its section will end with a tag
<p> - This is a "paragraph" tag, its section will end with a tag

HTML tags are usually (with a few exceptions) structured so that you have an opening and a closing tag. If you place a tag within a tag it must be "nested" as in the following illustration:
<div>   - The opening division tag

   <p>   - The opening paragraph tag

        Some Text To Display

  </p>  - The closing paragraph tag

  <p>   - The second opening paragraph tag

        Some More Text To Display

  </p>  - The second closing paragraph tag

</div>  - The closing division tag

With a good Text Editor if you select the opening tag it will highlight the corresponding closing tag, which is very handy on a big HTML document as it can get confusing otherwise.

Using the above example we can apply styling information in a couple of different ways. If the styling information was applied to the opening "div" (division) tag then it would affect both lines of text. If instead we applied it to one of the opening "p" (paragraph) tags it would only affect the text within that paragraph.

It is common practice to create a style that affects ALL of the tags, for example a style might be defined that affects all of the paragraph tags so that every paragraph on the page has the same font. In areas where you want the paragraphs to be in a different font you would use division (div) or span tags and define a new paragraph font for that specific area.

To identify which style applies to which area we can use a few methods. Of course if the style is embedded into the actual tag then it's a no-brainer. But if the style is defined in a separate CSS page or at the top of the HTML page it needs to have a way of identifying which page elements it will affect.

One method of identifying the element being styled is to assign it an ID. The ID is simply a name you use for reference, like "top" or "left" or "latest_post". An element assigned an ID can only appear once within a document.

If you want to create a style that you can use in several places within your page you assign it a "class". Like an ID it has a name that is used to make it easy to remember, but unlike an ID it can be reused within a document.

Confused yet? I don't blame you; even seasoned web developers often wrestle with style sheets. But don't worry, once you start using them they become much easier to understand.

OK, now that we've had a style sheet primer we can FINALLY get to the answer to the question – how do you change the font or alignment (or color or size) of the text? The answer is by modifying one of the following parameters (this is just a partial list):
color: - The color of the text, can be a name like “green” or a value like #346723

text-align: - The alignment of the text, values are center, left, right or justify

font-family: - The font family, often more than one is specified as you can’t be sure what the user will have available. Value examples are Ariel, Times New Roman, serif

font-size: - The font size in points, values are a number like 12, 18, 24

For a complete and thorough discussion of CSS and how to use it I highly recommend the excellent W3 Schools tutorial at http://www.w3schools.com/css/default.asp . Their tutorial not only teaches you everything you'd ever need to know about CSS, it also has a feature to let you experiment by changing settings and seeing the results instantly.

Let's summarize for those who just want the facts. To change fonts, text alignment and a host of other display parameters we do the following:

  1. We make a copy of our HTML and CSS files, just in case we mess something up!

  2. We identify the text we want to change.

  3. We determine which style sheet entry defines the style for our text.


  4. We either:


    1. Change that style sheet entry to meet our requirements or

    2. Copy that entry and create a new one with its own unique ID or Class, and then change our HTML page to use our new ID or Class.




Q: How do I add my logo to my page?


A: A logo is just a graphics file, an image. Graphics files come in a variety of formats, three of which are common on the web:


  1. GIF Format – This is an old format made popular by AOL in the days before the Internet. It's features (and limitations) are:


    1. It can only display a limited number of colors, which limits its use to drawings and icons.

    2. It can have a transparent background, meaning you can place a transparent GIF on a page and its "empty" areas will inherit the pages background color.

    3. It can be animated. Animated GIF's can be neat when applied tastefully, or they can be a horror when overdone.




  2. JPEG Format – A standard that allows for lots of colors in a very small file. It's features are:


    1. Millions of possible colors, making it ideal for pictures. Your digital camera probably saves in this format.

    2. No transparent background – if you use a JPEG for your logo you need to match its background to your page color.

    3. No animation.




  3. PNG Format –Combines the small size and rich colors of a JPEG with transparency of a GIF. Its features are:


    1. Millions of Colors.

    2. Transparent background possible. Note that this can cause problems with Internet Explorer version 6, but there is a fix for that.

    3. No animation.




To place a logo or any graphics on a page you use an HTML image (img) tag. For example, if we have a file named "logo.png" and we had it in our "images" directory we would place it on our page as follows:
<img src=”images/logo.png” alt=”My Logo” border=”0” />

The "src=" statement gives the name and location of the image relative to where the page is, in our case it is "images/logo.png" as we have our logo in a directory called "images".

The "alt=" statement is optional, but it is used to display text for old browsers that couldn't display images or browsers for the sight impaired. Some browsers, like Internet Explorer, will display this name when you hover over the image.

The "border=0" statement is also optional, but should be included if you don't want a border around the image. If you leave it out some browsers will place a border around the image, and some won't. If you put a number other than 0 here it will specify the width of the border in pixels.

One last thing about the image (img) tag – it is "self closing". You will note that it ends with a "/" character, and that unlike the tags we saw earlier there is no corresponding "</img>" tag to go along with it.

Some common problems for advanced DIYers...


Q: How do I make my web pages load faster?


Page load time is an important factor; users on slow Internet connections will not want to wait 2 minutes while your home page loads. Also, Google has started to consider load time in the way they rank pages.

Here are a few tips for making your page load faster:


  1. Graphics are usually the biggest culprit in slow page loads. Try to do the following:


    1. If you can, reduce the number of graphics on your page.

    2. Don't use HTML (r WordPress) to resize your graphics, do it yourself instead. A smaller graphic will take less memory space and will load a lot faster.

    3. Consider using PNG's instead of GIF's if you can.

    4. Keep all your images in a common directory, rather than scattered all over the place.

    5. Consider using thumbnail images (small images that link to big ones) f possible – they load much faster



  2. If you have embedded style sheets on your page consider moving them to external style sheets (CSS files). Many browsers will cache these so that subsequent page loads will be faster. It also allows you to use the same styles on different pages within your site.

  3. Same with JavaScript – if you use it on your page consider putting it in its own (.js) file.

  4. You can compress JavaScript files with tools like the YUI compressor from Yahoo - http://developer.yahoo.com/yui/compressor/. This removes the "white space" that makes the files readable by humans but is unnecessary for web browsers. Make sure you have finished editing the file first!

  5. If possible, move scripts to the bottom of your page. This will allow the displayable section of the page to load first.


If you're using WordPress there are a number of plugins that can cache web pages so they're readily available for visitors. Some performace plugins can integrate with Content Delivery Networks (CDNs) which will host your images and other site files in different regions around the world, reducing the distances files have to travel to reach visitors in different locations.

You can test your page load speed and get a good idea of which elements are slowing it down by visiting http://www.websiteoptimization.com/services/analyze/

Q: The picture on my webpage is too big, how do I fix it?


A: If you post a lot of pictures on your website, get used to using a good photo editor. There are dozens of good programs to choose from, I use SnagIt for quick tasks and Corel Paintshop for complex image editing.

If you're a Windows user you likely have Microsoft Photo Editor installed on your computer, which works great for simple image manipulation tasks.

There are also a number of free online image editing services that don't require you to install any special software. One popular one is Picnik, popular because it integrates with the flickr photo management website - http://www.picnik.com/

Resizing an image is important – while it is possible to use HTML or WordPress to resize an image it is much better to set it to the right size in the first place. It will drastically reduce the time it takes for the image to load, as I mentioned in response to the previous question about improving page load times. Smaller pictures result in smaller files.

Making an image larger should only be done as a last resort; the quality is usually degraded when you do this.

There are two operations that you can do to make your picture a different size:

  1. Resize – as it implies, this changes the size of the picture while keeping all the information intact. One thing that you will want to set here is the "aspect ratio", the ratio between the height and the width of the picture. You will usually want to preserve this ratio, as if you don't it can make the resulting image appear distorted. But in some cases, such as when the image needs to be an exact size, you may need to break this rule.

  2. Crop – this is the equivalent to taking a pair of scissors and cutting a section of your picture out. You might want to take a face shot of one individual from in a group picture, or eliminate a lot of unnecessary background.


Often your image manipulation will consist of both cropping and resizing – this is often the best way to make a picture fit perfectly without distorting it.

Q: Why do I have raw code displaying on part of my site, how do I get rid of it?


A: You probably have some incomplete HTML somewhere on your page. It may be a simple ">" character after a line of text, or as several odd characters. In most cases it means that you have either neglected to provide a closing tag (or perhaps didn't write the entire closing tag) for a page element, or added an extra ">" character after a closing tag.

The following examples illustrate this;  in both cases the code has an error:
<p>This is my wonderful website!</p

This would show up as:

This is my wonderful website!</p

And in this example:
<p>This is my wonderful website!</p>>

You would get a display like this:

This is my wonderful website!>

If you're on WordPress, look at your page in the Text tab of the editor and scan for out of place characters.

If using a Text or HTML editor like Dreamweaver, look at your page in the code widow. Most tools highlight the matching closing tag for every opening tag, making this easier to spot. Some editors have HTML validators and will even fix these problems for you.

Q: Why does my website look weird in Internet Explorer (IE), yet looks normal in Firefox and Chrome?


A: Welcome the wonderful world of web development! You will soon find that one of the biggest frustrations that a web developer faces is to have a site display properly in all the different web browsers. Often a site that looks great in Firefox will exhibit problems in Internet Explorer or Safari.

There have been times that I wanted throw my computer out the window because my site looked great in Chrome and Firefox, yet was not right in IE! So, what can we do about this?

Web browsers function by interpreting the HTML code in your site and applying styling information provided in either the HTML page or in a separate Cascading Style Sheet (CSS) file. The key word in the last statement is "interpreting", and different browsers interpret these codes differently. The result is the page you think looks great in your favorite browser may not look so great in someone else's browser. And that is not a good situation.

If you don't want to mess with HTML and CSS (who could blame you), then find an expert on a site like Craigslist or Fiverr to resolve the issue for you.

If you're a DIYer and want to learn how to fix these issues yourself, keep reading.

  1. Start by arming yourself with all of the popular web browsers, so you can check your pages yourself rather than suffer the embarrassment (and lost sales opportunities) of having someone else point out the flaws when you page is published. If you are on a Windows computer the list would include:

    1. Microsoft Internet Explorer – actually IE came with your Windows computer so you already have it if you're on a PC. It's the browser that you will find causes the most problems, but as it's also one of the most popular browsers you must always check your designs with it. To make life even more interesting, there are different results with different versions of IE, as of this writing version 9 is the most current but there are still a large number of users with versions 8,7 and even 6 that you need to cater to.

    2. Firefox – You must always test with Firefox, especially if your target audience is tech-savvy as it's likely the browser that they will be using. It's available for both PC and Mac users at http://www.mozilla.com/en-US/firefox/firefox.html.

    3. Safari – included with Macs, Safari is also available for Windows users. As it's the standard browser for Apple users there is a large audience who are using Safari, so you need to make sure your site looks good for them. You can download a copy for Windows at http://www.apple.com/safari/download/

    4. Chrome – this is Google's browser, based upon the same technology that drives Safari so it often produces similar results. It has become quite popular, and since it's a Google product you can be sure it will continue to be popular. Download it at http://www.google.com/chrome

    5. Opera: not as common but used by many professionals and purists, Opera is known for its faithful interpretation of HTML standards so it's a good browser to test on. It is also a popular browser on many mobile platforms, another reason you want to check your site on it. It's available at http://www.opera.com/



  2. Most browsers come with built in code inspectors so you can view the HTML and CSS behind any element on your page. This is essential in pinpoint problems, especially with CSS. There are also browser debugging add-ons you can install if your browser lacks a built in tool, or if you just don't care for the one it has.

  3. Run your design through the verification service at http://validator.w3.org. Not only will it tell you if your theme meets with standards (always the best way to ensure cross-browser compatibility), it will also list the errors it finds and offer suggestions as to how to repair them.

  4. Check how your site looks on dozens of different platforms and browsers at http://browsershots.org. This is an excellent free service that eliminates the need for owning dozens of computers just to check your website.

  5. Also remember that different sized screens will display your site differently. http://viewlike.us is a good site to test this.

  6. Google. When you run into a wall, a search on Google may lead you to a forum or tech help site that has the answer you're looking for.


Armed with these tools and a lot of practice, you should be able to fix most problems. Occasionally, there's that problem that's seems impossible to fix. That may be the time to bring in an expert, or perhaps remove the element that's causing problems.

Note: If you are buying a WordPress theme for your new site do yourself a favor and check it out on your selection of browsers first. If it doesn't look good on one of them either reject the theme then contact the designer to get it fixed or apply one if the other techniques I mention here to get it working.