Monday, July 16, 2012

RIM Fighting A Losing Battle For Blackberry Survival

The rise and fall of RIM looks to be moving towards an end.

Blackberry
More than 5 years ago, RIM was the mobile phone provider and the one that everyone was striving to become. With the release of the Apple iPhone, the shift away from the Blackberry phones began. Even though RIM could have maintained their market share, an apparent decision was made to focus on the Blackberry Playbook at the expense of the Blackberry phone market. By not taking the approach of being a dynamic company and focusing too heavily on corporate companies and the public sector, RIM missed out on the market.

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