Second Site: Online Accessibility for the Visually Impaired

By Denise J. Deveau CRM Buyer

"There is no reason a site can't be accessible," said Accessibil-IT's Adam Spencer. "Yes, it's an extra step, but a conscious one that needs to be made. In the grand scheme of things, the cost to roll it out is significant, but not something that will break the bank for any large organization."

As the population ages, financial institutions and other service providers will have to learn to adapt their marketing approaches to appeal to a sector that has high disposable income and substantial spending power. In some cases, they will also have physical limitations that will impede online activities, including vision loss.

Besides the fact that an aging population brings with it a growing number of people with vision loss, the business and legal case for making Web content accessible to the visually impaired is becoming increasingly strong.

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