Paid Content: the New Paid Link
from SEOCentro - Latest SEO News by SEO Book.com
Paid Links Are Spam Buying links is considered spammy by Google because it is a ranking short cut which subverts search relevancy algorithms . And so Google considers it a black hat SEO practice. Links are somewhat hard to scale because (outside of those who create a network of spam ) it is time intensive to find the right sites, negotiate a price, and then ensure appropriate placement.
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