by Jordan McCollum at Marketing Pilgrim
PRWeek has published the results of its latest study on the media and journalists—and bloggers are increasingly including themselves among their ranks. Just last year, only a third of bloggers considered themselves journalists; now 52% do. However, only 20% receive most of their income from blogging (but that’s up from 4% last year). Just a month ago, New York City recognized bloggers as journalists; surely the trend will only continue to rise.
Social media continues to have an increasing impact on traditional media. PRWeb reports that “91% of bloggers and 68% of online reporters “always” or “sometimes” use blogs for research, [but] only 35% of newspaper and 38% of print magazine journalists suggested the same.”
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