QR Code Usage Seeing Increasing Acceptance

Acceptance of QR Code is growing must faster outside US.

 
QR Codes have not really taken off here in the US as much as they have in other countries. Part of that may be due to misconceptions about how they work. The primary consideration is to develop a web site that is specifically for mobile devices so that when a QR Code is scanned, the mobile device gets directed to a web site designed for mobile devices. Then you have to provide content that is desirable. For QR Codes, we are in the early days of usage and it is going to grow significantly. Given the predictions of mobile phone growth in this country and around the world, you can see the potential which QR Codes hold.

Singapore is one of those countries where QR Code usage has been taking off. As an example, PayPal has launched an effort which targets people in 15 subway stations. Since there is wireless connectivity in all the subway stations, this makes it a great opportunity. For PayPal, they are using the QR Codes for making purchase transactions which shows just how useful QR Codes can actually be.

Linking-Mobile in the UK, has chosen to sell advertising on the CPA model, which means advertisers receiving revenue when people fill out a form. In this case, a mobile device would scan a QR Code and be directed to a mobile web site. Here they would be asked to fill out a form. For companies, this is a way to create contact or mailing lists to then follow up with those who followed through and entered information.

One of the best examples of the potential for QR Codes is from South Korea. For retailer Home Plus, they looked at the problem of people having to do grocery shopping and came up with a QR Code solution in the subway system. With busy lives, going to the grocery store is not something people want to do. So the company brought the store to the subway stations with pictures of the products. Each product had a QR Code on it which would could be scanned to purchase the item. Once you were done with selecting all the items for yourself, you could then pay for them. They would then be delivered to your home some time later. This is a fantastic example of what QR Codes can do for you.

While Asia has embraced QR Codes much faster than the reset of the world, other locations, such as Europe are becoming engaged with using QR Codes. There are examples in Europe where scanning a QR code associated with a product will take you to a mobile web site where you might win a prize or get a future discount for the product. The London underground system has geared up to use QR Codes for getting real time information about the tube and arriving trains. This will be a big help during the Olympics and the huge crowds which will be attending.

There are other examples of successful QR Code campaigns which have been successful. You can probably find some yourself for those around the world and here in the US. But, here in the US, we are trailing much of the rest of the world, similar to the NFC usage where we are trailing as well. There are great opportunities out there for you to take advantage of right now as things are still growing in this area. If you have not considered QR Codes for your business strategy, now be a great time to see if it will work for you. Not every business can take advantage of them.

It could be you could use them to collect information from people as in the CPA model, or you could use it to give away a prize as part of a contest. It could be as part of a display in a store where people want to know more about your product and scan the QR Code. It is beginning to look positive for the use of QR Codes and the success is going to be the placement of the QR Code and the site which people come to after scanning the QR Code.

If you have not taken a look at QR Codes yet, now is a great time to do so. We have a number of articles available on the topic and even a QR Code generator you might want to take a look at. Now is the time to take a serious look at QR Codes.