Saturday, May 29, 2010

Broadband Has Turned Our Homes Into Glass Houses

Broadband Has Turned Our Homes Into Glass Houses (http://gigaom.com/2010/05/29/broadband-has-turned-our-homes-into-glass-houses/) from GigaOM by Stacey Higginbotham connections to our televisions (http://gigaom.com/2010/05/20/schmidt-says-google-tv-ads-will-be-a-cash-machine/), our phones, our reading devices and our game consoles these days, to the point that we expect such connections in almost everything we own. But while connectivity is awesome 90 percent of the time, it’s also scary because it can turn what were once private habits such as reading a book or answering email into something social â€" in some cases, without us knowing. It also allows advertisers to better track our activities and to offer up personalized ads. Thanks to more gadgets with a web connection, we all live in glass houses where friends, neighbors, advertisers and potentially the government can see what we’re up to. What’s worse is that the records of our daily activities aren’t a transitory blip; they’re kept for months on end (http://gigaom.com/2010/01/19/microsoft-reduces-bings-personal-data-retention-... and can be searched, resold or shared.

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