by Mike Ferro at Tech.Blorge
There is a new rumor circulating the Web that Apple is gearing up for battle with Google in the mobile ad space. Google and Apple both recently acquired companies that specialize in mobile advertising. According to reports Apple may make the first strike against Google.
Recently, Google refuted allegations of advertisement revenue sharing with carriers with mobile apps. A few months ago Google put in a bid to acquire AdMob, an advertisement company for $750 million. AdMob is one of the world’s largest mobile advertising platforms and was once coveted by Apple.
However, Google was able to get its claws into the company before Apple was able to snatch it up. However, the deal is currently being scrutinized by the Federal Trade Commission to ensure that there will be no anti-competition violations.
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