'70% Chance' Apple Builds Its Own Search Engine In The Next Five Years: Munster

by Jay Yarow at Business INsider

Top Apple analyst Gene Munster of Piper Jaffray is the latest to build on the notion that Apple will build its own search engine in a note on Apple's battle with Google.

Gene writes:

We believe Apple could utilize data unavailable to Google, data generated by the company's App Store, to create a mobile centric search engine, which would be a unique offering to Google's search engine.

An iPhone specific search engine could be a difficult undertaking, but we feel Apple could make a minor acquisition of a search company that has built a web index, like a Cuil, and utilize the index as the base for building its own engine.

We believe the odds of Apple developing a search engine in the next five years are 70%. One hurdle for Apple in developing its own search engine would be generating enough advertiser interest to form a competitive marketplace; however, we believe the rationale for an Apple search product is to protect data rather than generate profit.

 

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