Sunday, October 6, 2013

Waiting For Instacube

Instagram ColorWaiting for an announced product can somethings seem like it takes too long. Those waiting in long lines to get the latest iPhone have great anticipation for getting their hands on the latest magic from Apple. But those products coming from KickStarter sometimes seem to have a wait that is too long. And that is just with the original estimated date for shipping a great new product which has been funded. The one that we are waiting to see is the Instacube and it seems that the delay for delivery seems to continue. There are so many who contributed to get the Instacube delivered and are still waiting. There are over 3300 who backed the KickStarter project and on top of that there are all those who have reserved one since that funding campaign ended. So, how much longer are people going to have to wait?

The latest comments from the D2M folks do not indicate any guesses at a delivery date which is not a good sign. With the original estimated delivery date in October 2012, this does not provide optimism and one that needs to be corrected. Firm dates need to start being put out there. Or even their best guesses as to when they think that the Instacube might be shipped. It seems that this continues to drag out for all those who helped fund a very successful campaign for the Instacube.

There is some hope that things are starting to move forward for a delivery this year. I came across the instacube.ru site while looking into this, but did not find a rash of other ones as I would have expected. The domain name is "goinstacube.ru" and this site is definitely not in the US. And if you go to their Facebook page, it is showing that the Instacube will be released in Russia on January 15, 2014 and was posted on September 20, 2013. That is one of the very few dates that we have seen, but this is not in the US.

Is there hope that it will be released in the US this year?

The product page on Facebook for Instacube has not been updated with a post since May 16, 2013. This looks to be the official Facebook page for the coming Instacube product and that is not a good sign. This should be seeing posts weekly letting everyone know the progress of delivering the Instacube. Why are they not actively posting on Facebook?

There are still a number of pretty good Instacube domain names still available and I would have thought they would have locked those up by now. Something for them to address in moving forward before those reading this get the idea to grab them all up. There are many goinstacube domain names still available as well. As of today, you can still get the domain name "getinstacube.com" which should have been grabbed a long time ago. Why has not the company grabbed up a number of these to lock them in?

Any product that is coming to market requires a great marketing campaign and at the moment, we are not seeing much of anything. And those people who have contributed to the KickStarter campaign are not get much information either. Some people are asking for refunds now that the product ship dates are close to a year late. Those refunds will only come after Instacube ships. What happens if that takes another year?

Design To Matter is not new to the game of developing products and it is time for them to step up and tell everyone when the Instacube is going to be delivered to all those who funded the product. Their continuing lack of a delivery date has many starting to believe that the product will not come to market.

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